Target Market Prioritization Matrix
Scored regions based on:
- Current market penetration (35% weight)
- Disposable income levels (25%)
- E-commerce maturity (20%)
- Logistics accessibility (20%)
Priority 1:
Priority 2:
Okeyhaul Resale Customer Geographic Distribution Data Analysis & Market Expansion Planning in Spreadsheets
2025-04-26
1. Introduction
This report examines Okeyhaul's customer geographic distribution through spreadsheet analytics, evaluating regional clusters, purchasing power, and demand characteristics to formulate data-driven expansion strategies.
2. Data Collection Methodology
| Data Points | Source | Sample Period |
|---|---|---|
| User locations (city/country) | Order shipping addresses | Q1-Q3 2023 |
| Average order value | Transaction records | Full year 2023 |
3. Spreadsheet Analysis Findings
Top 5 Customer Regions by Order Volume
- Eastern China (42%)
- Southeast Asia (28%)
- North America (15%)
- European Union (10%)
- Australia (5%)
Key Regional Metrics Comparison
| Region | Avg. Order Value (USD) | Repeat Purchase Rate | Preferred Categories |
|---|---|---|---|
| Eastern China | $89 | 68% | Luxury goods, cosmetics |
| Southeast Asia | $52 | 42% | Electronics, seasonal sales |
4. Market Expansion Strategy Framework
Regionalized Marketing Tactics
Eastern China:
North America: